Loyalty programs

Characteristics of a loyalty program

  • Multi-annual campaign
  • Specific approach
  • From A to Z
  • Customer Contact Center
  • Controlled rewards

Your partner for loyalty programs

Loyalty programs have a substantial effect on buyer behavior and on the customer lifetime value of customers. A loyalty program is an effective tool for an organization that wants to create profitable customer relationships, and wants further develop these relationships.

Further, you will learn to know your customers better – long-term loyalty programs provide insight into the behavior of customers, as a result of which you can develop targeted approaches to them.

Also for these programs, Nebus Loyalty manages the whole plan: from stipulating the objective and conceptualizing a tailor-made loyalty concept to the logistics, the customer support and the management of the process.

We take care of the administration and the settlement, advising you about the most suitable promotion materials, providing customized software and collecting and analyzing the customer data.

Furthermore, we maintain contacts with consumers who have asked, and we ensure that your customers quickly get their earned ‘rewards’ delivered.

The quality of the reward is an essential element of a successful program.

Loyalty program types

  • Advantage programs stimulate the loyalty of your customers with rewards that are worth it. These work ideally to reinforce your emotional and financial connections with your customers.
     
  • Savings programs with an offline or online assortment guide the customer to display the behavior that you want. The savings programs of Nebus Loyalty ensure retention and a larger ‘share of wallet.”
     
  • Customer cards offer recognition and exclusive ‘rewards’ to your customers – such as sales on individualized products, access to events or other relevant ‘benefits.’ All the functions that are essential to state-of-the-art Card Management are available from Nebus Loyalty: List Management, collecting valuable marketing information out of the database; Customer Contact Center, precisely handling all conceivable customer questions; and fulfillment, for sending new cards.