Loyalty Goals

Credit Suisse is a Zurich-based international financial services provider, and one of the top 10 investment banks in the world.
Credit Suisse started a loyalty programme already in the late 1990s, with the intention of developing new sales channels and increasing customer loyalty. The bank wanted to re-think the programme, extending it to include insurance and credit card customers, and approached Nebus Loyalty to develop a unique incentives-driven programme that had to conform to the bank’s stringent security requirements.

Strategy

Nebus Loyalty took a segmented approach to loyalty marketing, and created a set of incentive products. The offering was designed to fit well with carefully selected Credit Suisse customer profiles.
The catalogue is updated on a monthly basis, and is continually monitored to ensure the selection is to the customers’ liking. Nebus Loyalty runs the Credit Suisse programme’s premium sourcing, purchase management and rewards fulfilment. 98.4% of the reward gifts are delivered within three days.

Results

The re-launched incentive programme is still in its infancy and no numbers have been published yet. Further incentives and initiatives are due to be launched in the nearby future – after all, loyalty programmes are becoming a more and more important component of a bank’s one-to-one marketing strategy, leading to increased turnover from pre-existing customer relationships.